Dunlop launches #WeAreOne campaign

Racket sports brand, Dunlop, has launched its new campaign #WeAreOne, following a change of ownership and a new partnership with sister brand Srixon.

Jamie Douglas, Dunlop marketing director said: “We acknowledged that this was the right time to make some noise. We were launching two new tennis rackets ranges, the CX and CV series but there was more to do than just launch the products. We needed to launch a campaign that re-established ourselves in the premium racket sports category.”

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