2.6 Challenge spot shows UK public rising to the occasion

29 Apr 2020

By: Sport Industry Group

The 2.6 Challenge, which was set up by a group of the UK’s mass participation event organisers in aid of UK charities has raised more than £7 million so far.

It is estimated that the UK charity sector will experience a £4bn shortfall in funding due to the coronavirus pandemic, while the challenge aimed to inspire the British public to donate in order to save the UK’s charities.

The campaign, which took place on 26th April, was held on the same day as the London Marathon would have taken place - one of the biggest annual single-day fundraising events in the world, which raised £66.4 million for charities across the country in 2019.

The 2.6 Challenge also saw UK agencies Studio Republic, LiveWire Sport and Mace, who took on the project for free, working on their own specialist areas of marketing, social media and content and PR respectively.