Adidas and Arsenal launch Gunners' third kit

11 Aug 2021

By: Sport Industry Group

Adidas and Arsenal have presented the north London side’s new third kit for the 2021/22 season, just days before fans return to stadiums for the start of the Premier League.

The new design takes inspiration from 90s style and culture and features a combination of a darker ‘Mystery Blue’, Scarlett and Signal Cyah, or pale blue and will be accompanied with dark blue shorts and socks. A women’s shirt, in both authentic and replica versions, and youth kits have also been released.

To mark the launch, sports marketing agency Iris created ‘Where we belong’, a three-and-a-half minute mockumentary focusing on a fictional 60-year-old super fan, Len.

The piece sees past and present Arsenal players tell stories about him and how he has influenced some of the club’s most historic moments.