adidas & Arsenal - Introducing the home jersey

01 Jul 2019

By: Sport Industry Group

adidas Football and Arsenal have launched a new partnership, revealing a new home strip design nodding to the adidas shirts of the past but with a modern twist. 

The release is accompanied by a film ‘This is Home’, which explores a message of inclusion; showing how first team players from around the world feel so at home in London and at Arsenal, they’ve become part of the fabric of the club and the community, adopting accents of North London and real Arsenal fans. 

The video features players past and present alongside fans including Idris Elba, Ian Wright , Tony Adams , Alexandre Lacazette , Pierre-Emerick Aubameyang , Mesut Ozil, Vivianne Miedema and Mattéo Guendouzi .

The 2019/20 home kit kicks off the brand-new partnership between adidas and Arsenal, which aims to elevate the club both on and off the field.

adidas Football General Manager Nick Craggs commented; “Arsenal has always had a unique culture that has seen them at the forefront of innovation, redefining the game, while staying true to their core values. We’re excited to be a part of that and, of course, delivering iconic kits that Arsenal fans love”.

Managing Director of Arsenal, Vinai Venkatesham, said, “adidas’ core values mirror ours, they’re progressive and innovative and their bold ambitions for the club and the partnership are aligned with our own. We’re excited to have adidas by our side as we continue to develop and push boundaries together both on and off the field, the Arsenal way”.