Adidas asks top footballers about their 'Unfair Advantage'

19 Feb 2020

By: Sport Industry Group

Adidas Football has launched a new series of long-form videos with familiar footballing faces in a bid to highlight their resilience and inspire the next generation of athletes.

Created by We Are Social Sport, and with production from We Are Social Studios, the four-part ‘Unfair Advantage’ series promotes the release of the new adidas Predator 20 football boot, and asks famous former players what their ‘unfair advantage’ was when they were playing

The series kicks off with a candid interview with former England captain David Beckham, and focuses on the notorious incident at the 1998 World Cup when, as a young player, the then-Manchester United player was sent off as his team went on to lose to Argentina in Saint-Etienne. 

Beckham opens up about being vilified by the media and opposition fans in the months after the game, and how it motivated him to work harder and become one of the world’s best players.