Adidas celebrates Arsenal third kit launch with Arteta Team Talk film

10 Sep 2020

By: Sport Industry Group

Adidas has celebrated the release of Arsenal’s 2020/21 third kit with a follow-up to its ‘This is Home’ campaign - winner of the Creative Content Award in association with Getty Images at the Sport Industry Awards 2020.

The new film - ‘This is Family’ - plays on the ‘unifying power’ of Head Coach Mikel Arteta, and shows the club’s players and fans set to an Arteta ‘team talk’.

Put together by lead strategic and creative agency Iris London, and acclaimed director Karim Huu Do, the film was entirely shot during lockdown, and features women’s footballer of the year Vivianne Miedema, breakthrough talent Bukayo Saka, and Arsenal legends Nwankwo Kanu and Dennis Bergkamp.