adidas creativity gets you noticed

12 Sep 2017

adidas has launched the latest chapter of its ‘Here to Create’ brand campaign designed to celebrate the role creativity plays in getting athletes noticed. Following chapters in ‘Unleash Your Creativity’ and ‘Create Positivity’ the attention moves to a group of young footballers from around the world who prove that creativity is the difference maker in their game.

The campaign film, which features a group of adidas Tango Squad players – hyper connected football obsessed 16-19 year old creators living in 15 cities worldwide – showcases how creativity changes everything. Whilst stars Zinedine Zidane and Marcelo also feature.