Adidas' hopeful new spot says we are Ready For Sport

26 Apr 2020

By: Sport Industry Group

Adidas’s new spot features an inspirational message to the public that, despite the cancellations and postponements throughout the global landscape, sport will return again.

‘Ready for Sport’ asks the world to remember that now is a time to keep moving, to pull together, to share skills, positivity and hope.

The brand’s new video features adidas stars from a range of different sports as well as leaning heavily on participation, telling fans and athletes alike that, when that time comes to play again, we will be ready.