Adidas launches 'The Deal’ manifesto film

30 Jul 2019

By: Sport Industry Group

Adidas has recruited some of the biggest names in football to launch its FW19 football boot pack. 

The campaign video, dubbed ‘The Deal’, sees 21 players including Paul Pogba, Leo Messi and  Mesut Ozil outline the “terms and conditions” that come with wearing their own pair of boots.

In the hero film, the line-up of football legends deliver the manifesto in their native tongue, confidently outlining the characteristics of a new footballing world order, as dictated by Adidas.

The video, created by Iris and directed by Nicos Livesy through Blink Inkuses the language of revolutionaries and world leaders, challenging fans and creators to unlearn everything they know to meet the conditions and responsibilities required for owning Adidas boots.

The Deal will run across Adidas’ social channels as well as out-of-home and audio content on Spotify.