Adidas spot shows All Blacks are Ready for Sport

16 Jun 2020

By: Sport Industry Group

As live sport begins to come back across the globe, it is mostly returning behind closed doors.

Not so in New Zealand, where the country had declared itself ‘free’ of the COVID-19 pandemic and paved the way for the return of Super Rugby: Aotearoa in front of full stadiums.

A new spot from adidas - Ready For Sport - features a voiceover from All Black Sam Cane, who looks to a new World Cup cycle and talks about being ready for the return of sport.