AIA and Tottenham launch animated coaching series

21 Jul 2020

By: Sport Industry Group

AIA and Tottenham have released a series of animated videos with the Premier League side’s coaching team in a bid to show fans how to train like the pros.

The series, developed by CSM in conjunction with production agency Unit 9, shows a range of exercises broken down into simple steps which can be performed either with teammates or individually. 

Once the animated coaches have explained the simple guide to each drill, examples of the Spurs first team players putting the skills into practice during games is shown, with Son Heung-min and Harry Winks starring.

As Global Principal Partner of Tottenham, AIA has created a range of content with the club, featuring stars such as Harry Kane, Heung-Min Son and Lucas Moura across a range of topics that align with the brand’s Healthier, Longer, Better Lives messaging.