Air All Blacks takes off ahead of Rugby World Cup

02 Aug 2019

By: Sport Industry Group

Air New Zealand has launched a new campaign ahead of the 2019 Rugby World Cup which takes viewers to the headquarters of “newly established airline” Air All Blacks.

The campaign sees ideas for the airline’s first safety video discussed and is intended to promote Air New Zealand’s partnership with New Zealand Rugby, which has run for two decades. All Blacks Head Coach Steve Hansen along with Captain Kieran Read, Sam Cane, Anton Lienert-Brown and Ryan Crotty join a diverse cast in the safety video.

The release of Air All Blacks marks the 10-year anniversary of the airline’s unique take on safety videos. It also stars 1987 rugby legends Sir Michael Jones, Sir John Kirwan, Buck Shelford, Gary Whetton and David Kirk and former Black Ferns Captain Fiao'o Fa'amausili, as well as former Australia Captain George Gregan.

Air New Zealand General Manager of Global Brand & Content Marketing, Jodi Williams, said: “Changing our name to Air All Blacks is a fun demonstration of our support for the boys in black. Our people feel a great sense of pride flying the team around the world and both organisations consistently show the world what a huge impact a small nation can make on the world stage.”

Air All Blacks is backed by the exclusive, original soundtrack Universe, a brand-new track from New Zealand band SIX60. The campaign was rolled out yesterday (Thursday) across Air New Zealand’s international and domestic fleet.