All Blacks - How NOT to drive in Japan

23 Jul 2019

By: Sport Industry Group

Ahead of Rugby World Cup 2019 in Japan, AIG has launched a campaign that aims to help tourists and locals avoid disaster, particularly on the road, as the tournament drives an influx of visitors later this year. 

Focusing on the nuances around Japanese roads, the campaign video features the current Rugby World Cup winners; the All Blacks. AIG, who has partnered with the New Zealand Rugby Union since 2012, and its agency TBWA\Hakuhodo used the insight that car rental has increased as a way for tourists to discover Japan to create a tongue in cheek approach to explaining the road safety rules and differences in Japan.