AlphaTauri in 'fashion forward' livery launch

19 Feb 2021

By: Sport Industry Group

F1 team Scuderia AlphaTauri has unveiled its 2021 car in a new ‘fashion-forward’ launch, with drivers Pierre Gasly and Yuki Tsunoda. 

The launch – held at AlphaTauri’s new showroom in Salzburg, Austria, but presented digitally – saw Red Bull’s premium fashion brand model its Autumn/Winter 2021 collection together with the team’s new-look for the upcoming 2021 Formula 1 season. 

As well as giving fans a glimpse of the team’s new matte blue and white livery, Gasly and Tsunoda also gave a preview of the AlphaTauri fashion collection, giving them the chance to select their new off-grid look ahead of the start of the new F1 season.