Andy Murray fronts new AMC Better Never Stops film

27 Apr 2021

By: Sport Industry Group

Tennis label AMC, which was launched as a collaboration between Sir Andy Murray and British sportswear brand Castore, has released a new video as part of its Better Never Stops campaign.

Featuring the two-time Wimbledon winner and double Olympic gold medallist - who is also a shareholder in and ambassador for the business - the spot highlights the latest AMC collection, including the Bold Performance Tee and Classic Technical Shorts.
 
The film showcases Murray’s desire and dedication to get back on court as well as the Scottish player’s work ethic which saw him rise to world number one in the world and may yet lead him back to competitive tennis. 

Renowned for his resilience, the campaign references the long hours Murray is putting in as part of his quest to return to the court, linking this to the practice required to reach the top of any sport.