Bridgestone: Conquering 60

31 Aug 2018

By: Sport Industry Group

Olympic decathlon champion Daley Thompson celebrated turning 60 this year by inviting 60 fellow sexeganarians (and some!) from around the country to join him in climbing one of the UK’s highest peaks - Snowdon.

The concept was created and delivered by agency Wearefearless, as part of Worldwide Olympic Partner Bridgestone’s Chase Your Dream, No Matter What campaign, which seeks to inspire everyday battlers to share their dream and chase it, no matter what.