BRITISH CYCLING LAUNCHES ITS FIRST CHRISTMAS FILM

06 Dec 2019

By: Sport Industry Group

The film focuses on Tokyo 2020 hopeful Kye Whyte, showcasing his journey from a child in Peckham – receiving his first bike for Christmas – to one of the world’s best BMX supercross riders.

The national governing body for cycling is hoping to reach over a million people through the film over the festive period.

With the slogan ‘where will your bike take you’, the film highlights the opportunities that bikes can open up, a message which Whyte was keen to support.

Whyte said: “From a personal point of view, my first bike set me on a path towards the Olympic Games, a dream which I hope to fulfil next year. However, the sense of freedom, independence and adventure that comes with your first bike is something that everyone can share, regardless of whether they have Olympic ambitions or not.”

Whyte began racing at Peckham BMX Club – one of over 300 Go-Ride clubs that provide entry-level racing opportunities for young people across Britain, and where over three quarters of the current Great Britain Cycling Team squad started out.