BT Sport spot hails Premier League's return

15 Jun 2020

By: Sport Industry Group

BT Sport has hailed the return of the Premier League on 17th June, highlighting the continued passion football fans have for their clubs despite matches being played behind closed doors.

The new spot, entitled ‘noisy neighbours’, plays on the words of former Manchester United boss Sir Alex Ferguson who famously referred to rivals Manchester City as ‘noisy neighbours’ after the Citizens’ takeover in 2008.

Showing families watching together and interacting with friends and other relatives further apart, the promo aims to show that the passion for the game and desire to see it return is still running high despite the fact that fans can’t yet attend in person.