Budweiser & Lionesses - Heart of a King

07 Jun 2019

By: Sport Industry Group

Budweiser has created a reimagined version of Queen Elizabeth I’s ‘Heart and Stomach of a King’ speech. The speech stars James Bond actor Naomie Harris, boxer Nicola Adams and singer-songwriter Jessie Ware. Alongside a host of powerful, contemporary famous females – they deliver a modernised take on Elizabeth’s words which was initially spoken to her army in the face of the Spanish Armada and the threat of invasion.

As the official partner of the squad, the beer brand is calling on fans to lend their support to the team by bringing the power of history to bear in a display of national pride to fire up passions ahead of the 2019 FIFA Women’s World Cup.

The original’s line, “I know I have the body of a weak and feeble woman” has been tweaked to read, “you may think I have the body of a weak and feeble woman”, tackling biases against female athletes. Elizabeth’s promise to “reward every one of your virtues in the field” has also been changed to “on the field of play”.