Budweiser series looks at footballer 'side hustles'

28 Sep 2020

By: Sport Industry Group

Budweiser has launched a new campaign following the business ventures of footballers.

Side Hustles is a new docuseries following Wilfried Zaha, Eniola Aluko and Tyrone Mings and their off the pitch interests. The campaign will see the Official Beer of the Premier League celebrate the ‘Kings of the Game’ who are following their passions away from football.

It is the brand’s first original series commission in the UK and it was developed and produced by Renowned Films and Ten Toes Media in partnership with The Story Lab and DAZN Media.

The first film in the series sees Crystal Palace star Wilfried Zaha give an insight into his experience in the world of fashion, and takes a look at the Ivory Coast international’s clothing brand, Long Live. 

The following episodes will feature former England star Eniola Aluko as she showcases her travel lifestyle brand Hyphenated People, while the series will conclude with Aston Villa defender Tyrone Mings and his interior design brand KTM Design.

Previously, Budweiser signed a new partnership with Barcelona and Argentina star Lionel Messi.