Stevenage FC and Burger King have launched a new campaign to turn the League Two side into the ‘biggest online club in the world’.
The EFL club announced the fast food brand as its shirt sponsor in July, and now the pair are aiming to use Burger King’s worldwide reach in a bid to garner shares on the internet.
The Stevenage Challenge will see a series of online challenges set for football fans around the world, who will be able to earn free Burger King menu items by completing them
Varying from country to country, and from in-person to digitally on football video games, the challenges range from scoring a goal to scoring direct from a corner, but participants must be wearing a Burger King sponsored Stevenage FC shirt.
Alex Tunbridge, CEO, Stevenage FC, said: “We are delighted to be working in partnership with Burger King on the Stevenage Challenge which is an innovative concept that aims to turn the Club into the biggest online team through the power of video gaming and social media.
“We are starting to gain a reputation in the world of football for being innovative and doing things differently, it is great to be doing this again on a global scale with our sponsors Burger King and demonstrating that you don’t have to be a big club to think big.”
Fernando Machado, Global CMO of Burger King, said: “It’s almost 2020 and the Internet community is still surprising me. The Stevenage Challenge is here to welcome everyone, because thanks to technology this could be everyone’s team too.”