CALM, the Campaign Against Living Miserably, has launched a new video and brought in Premier League ambassadors, ultimately aimed at raising awareness about suicide prevention.
The charity is using World Suicide Prevention Day - 10th September - to highlight the fact that the issue should not be confined to a single day, and that everyone from any background should be able to ask for help if they need it. It is also building up to its Walk Across London event which takes place in October.
Last year the charity says it answered over 100,000 calls and webchats, directly preventing 675 suicides.
CALM has also launched a campaign called Let’s Shirt Talk with former Premier League footballer Marvin Sordell to get people talking about mental health issues. Among others, Raheem Sterling has lended his support.
The #LetsShirtTalk campaign for #WorldSuicidePreventionDay is one to get people discussing mental health. It’s not easy to break the ice, so this £5 raffle may just help as a conversation starter. (50% of proceeds are being donated to @TheCALMzone)https://t.co/eq7vHBNzUW pic.twitter.com/N2pMF2flA8— Marvin Sordell (@MarvinSordell) September 10, 2019