Caster Semenya stars in new spot for Bridgestone campaign

20 Mar 2020

By: Sport Industry Group

Caster Semenya has joined the Bridgestone Chase Your Dream, No Matter What campaign, and has launched the partnership by starring in a new spot for the tyre company.

The Olympic and World Champion will join athletes such as Josia Thugwane and Lawrence Brittain as Bridgestone ambassadors for the campaign, and the South African runner’s spot focusses on her powerful story as well as her dreams for the future.

Semenya will attempt to qualify for the the 200m event at the Olympic Games Tokyo 2020 after having been banned from all events with distances between 400m and one mile unless she undergoes treatment to lower her testosterone levels.

The videos are to be shown across a range of international broadcast and social channels, with Bridgestone having worked with agencies WeAreFearless, Golazo and Newton Agency on the piece.