Chabuddy G becomes Chabuddy CWC

21 Aug 2018

By: Sport Industry Group

Comedian Chabuddy G (Asim Chaudhry), star of BBC 3's 'People Just do Nothing,' is fronting a three-part  "official" video guide to the ICC Cricket World Cup 2019. The Ogilvy London-created YouTube series sees the self-proclaimed ‘cricket connoisseur’ learn about the rules and nuances of the game from the likes of umpire Dickie Bird and commentator David ‘Bumble’ Lloyd. The content forms part of the wider 'Are you in?' tournament marketing capaign, launched to coincide with the start of public ticket applications.