Chelsea and Beats by Dre team up for anti-racism initiative

20 Nov 2020

By: Sport Industry Group

Beats by Dr. Dre has teamed with Chelsea to release a new one-to-one discussion between former player and activist Paul Canoville and current star Callum Hudson-Odoi.

The conversation highlights football’s difficult history with racism and confronts the change that still needs to happen in the sport today. As Chelsea’s first black player in the 1980s, Canoville shares his experiences of the abuse he faced on and off the pitch throughout his career. In response, Hudson-Odoi acknowledges that whilst strides have been made as a result of trailblazers like Canoville, more work is needed to be done to eradicate racism from football and society, once and for all.

The conversation builds on Beats latest campaign, “You Love Me,” which celebrates Black culture and resilience. The wider initiative discusses the disparate experience of Black artists and athletes being adored for their achievements, whilst the Black community continues to experience oppression and inequality.