Chelsea celebrate 'Real Londoners' in Joe Cole film

11 Mar 2021

By: Sport Industry Group

Chelsea have teamed up with former player turned pundit Joe Cole to celebrate the creativity and resilience of Londoners throughout the pandemic

Launched on Chelsea’s 116th anniversary, the short film narrated by Cole celebrates seven stories of people who have opened businesses, adapted their output to support key workers, helped their communities, and inspired through art.

As part of the initiative, the club says it will also launch a new campaign to help local companies back on their feet after the pandemic.