Chelsea stars go undercover in Hyundai ad

04 Jun 2020

By: Sport Industry Group

Hyundai have launched a new ad campaign featuring Chelsea footballers - as part of the car brand’s sponsorship of the Premier League side. 

The new spot, set in a Hyundai car dealership, stars Mason Mount and Erin Cuthbert - dressed in full prosthetic disguise - going undercover as Hyundai sales staff.

Guided by teammates Fikayo Tomoroi, Kurt Zouma, Ji So-Yun and Millie Bright, the pair’s mission is to convince as many new customers as possible to register for a test drive in the Hyundai showroom without giving up their disguise. 

The content was shot in February 2020, before the coronavirus pandemic forced lockdown and social distancing measures across the UK, but is now being used to coincide with the reopening of car dealerships across the country.