Chelsea stars show off winter break skills

12 Feb 2020

By: Sport Industry Group

As fans of English football endure the Premier League’s first ever winter break, Chelsea have invited supporters into a ‘player Whatsapp group’ to give them a flavour of how the club’s players are spending their time off.

A two-minute video entitled Chels Chat, created by London-based creative agency Dark Horses, invites fans into a group chat between players such as Willian, Callum Hudson-Odoi, N’Golo Kante, Mason Mount and Toni Rudiger, who are shown to be spending their winter break trying to one-up each other with skills.

The video, filmed in 9:16 format, has been specifically created to be viewed mobile-first, with messages and videos posted in the style of the ubiquitous messaging app.