David James has teamed up with GambleAware and the Football Supporters’ Association to star in the pair’s Bet Regret campaign.
In the spot, James plays the role of a self-deprecating sports news anchor where he urges fans not to place bets out of boredom.
Having had some questionable haircuts in his time, James evokes the link between boredom and bad life choices as part of the Bet Regret campaign’s drive to encourage gambling fans not to lay wagers when they are bored, drunk or chasing losing bets.
James said: “Supporting Safer Gambling within football is something that is important to me. There is so much exposure to betting and it is increasingly easy to bet impulsively, so I want to encourage football fans to think twice about how they are betting. Helping fans beat the break this October is only the start and I’m looking forward to working with GambleAware and the Football Supporters’ Association this season to raise awareness of Bet Regret.”