Disney creates dance along videos for This Girl Can campaign

24 Oct 2019

By: Sport Industry Group

A partnership between Disney and Sport England’s This Girl Can campaign will see the corporation use music from its popular children’s films to encourage mums to get active with their children.

The campaign, which seeks to support women to get active, says that its research shows mums are more likely to grow into inactive adults as a result of having children. The partnership sees Disney create five dance-along videos set to its film music to inspire mums to get active with their kids, helping both to get active.

The videos feature real families dancing along to the music, with The Little Mermaid (“Under The Sea”), Moana (“You’re Welcome”), Descendants 3 (“Break This Down” and “Good To Be Bad”) and The Jungle Book (“I Wanna Be Like You”) all featured.