EA SPORTS KICK OFF 'POWERED BY FOOTBALL' CONTENT SERIES

05 Oct 2021

By: Sport Industry Group

EA Sports has today launched a new series for FIFA 22 under its ‘Powered By Football’ campaign, featuring some of the most exciting young players across Europe.

The films will explore the role football has played in their upbringing and how the game has shaped them as individuals. The series follows on from the recent EA Sports ‘Win As One’ series, offering football fans the opportunity to understand the mentality, values and ambitions of Europe’s brightest young stars.

The campaign will also provide an opportunity for the brand to unveil their new roster of FIFA22 ambassadors, who join Kylian Mbappe, Trent Alexander-Arnold and Heung-Min Son as part of the EA Sports family.

The series, created and developed by Ten Toes Media, who won Young Agency of the Year at the 2021 Sport Industry Awards, will feature England International and Borussia Dortmund midfielder, Jude Bellingham, in its first episode.