26 Jul 2022

By: Sport Industry Group

To celebrate a huge year for women’s cricket, the England & Wales Cricket Board (ECB) has unveiled a brand-new look and feel for the game through its We Got Game campaign.

The campaign aims to help young women and girls discover a new generation of players and love for the sport.

This year is seen as a big opportunity for women’s cricket. The Commonwealth Games in Birmingham will feature women’s cricket for the first time, and the second year of The Hundred will again place men and women on the same platform, with the same prize money. This is all followed by a long-awaited homecoming for England Women at Lord’s in a One Day International game against India on 24th September.

The ECB is commitment to transforming women’s and girls’ cricket is one of six priorities within its Inspiring Generations strategy, representing the largest growth opportunity for the game. The ECB is investing £20m in the women’s game by 2023 and will invest £50m by 2025.

According to the ECB, over 1,000 clubs are now offering women and girls the chance to play this summer, and there has been a 33% increase in the total number of women’s and girl’s teams across the country from 2019 (2,042 to 2,712). There are now more female professionals than ever before (68) and this year and the women’s salary pot has been doubled, investing £1m to give players a 108% increase on the year one salaries across all bands.

Kate Miller, Chief Diversity and Communications Officer at the ECB said, “On the eve of the Commonwealth Games kicking off, which women’s cricket will feature in for the first time, we are unveiling a new suite of content featuring players from the elite to the grassroots to support the We Got Game campaign.

“The new look and feel for women’s cricket will demonstrate the relevance and relatability of the players as well as the benefits of getting into the game – friendship, fun and the ability to express your individuality in the supportive team environment.

“Together we all have a role to play in raising the game, so gender parity is at the heart of what we do and this campaign will take the women’s game to a new generation of fans and players. It will tap into a community of girls who are coming together, inspired by a vibrant group of women’s players, to power the future and take women’s cricket to the next level.”