The FA announces 'game-changer objectives' in strategic review

13 Jan 2021

By: Sport Industry Group

The FA has published a new strategic review up until 2024, Time for Change, which will see it target elite international success across all of its representative teams as a means of inspiring millions of children to take up the sport.

The governing body for football in England says it has six ‘game-changer’ objectives, which also include transforming digital platforms aimed at both participation and organisation of football; giving every girl the same chance as every boy to play the sport; working with the Premier League to build or improve 5,000 pitches across the country; bringing its ‘full weight’ into the fight against discrimination; and growing the domestic competitions it organises such as the Emirates FA Cup, Vitality Women’s FA Cup and Barclays FA Women’s Super League.

Mark Bullingham, CEO, The FA, said of the announcement: “In England, football must be a game where the opportunities for every girl to play are the same as for every boy. A game in which, wherever you live, you have easy access to a great, affordable facility on which to play. A game run by the latest digital tools – easily administered from a phone as part of everyday life, lessening the burden on our wonderful volunteers.

“Football must be a game which embraces diversity and battles discrimination.  Everyone must be made to feel welcome on our pitches and our terraces.

“Discrimination is an unacceptable societal issue that football must play a key role in tackling.

“In delivering this strategy, we'll seize on the remarkable togetherness and resilience our national game has shown in the face of COVID-19 and use it as a force for good.”