FA launches mental health campaign Heads Up

16 May 2019

By: Sport Industry Group

The English Football Association (FA) has partnered with Heads Together to launch the Heads Up campaign, which is designed to generate “the biggest ever conversation” around mental health.

Heads Up will harness football’s influence and popularity to showcase the importance of mental health. England manager Gareth Southgate and the Duke of Cambridge have both featured in an emotive film outlining the aims of Heads Up.

The FA has appointed Dark Horses and Fuse to deliver Heads Up, the details of which were announced at Wembley Stadium. The campaign will officially launch at the Community Shield in August and culminate in the 2020 FA Cup Final.