The FA launches Salute the Lionesses

10 Jul 2017

By: Sport Industry Group

The FA has teamed up with pop superstars Little Mix to launch a ‘Salute’ support campaign for England’s Lionesses ahead of this summer’s UEFA Women’s Euro 2017.

To launch the campaign, The FA and Little Mix worked with the Lionesses, female freestyler Liv Cooke and a number of amateur female footballers to create a video to the song ‘Salute’ to engage fans and drive support for the team.

Members of the public and famous fans are also being asked to show their support for the Lionesses by submitting a salute on social media using #Lionesses, in a bid to create a wave of support for the team ahead of their opening fixture vs Scotland on Wednesday 19th July.