The FA: #WeOnlyDoPositive

29 Nov 2018

By: Sport Industry Group

England manager Gareth Southgate is given a real grilling in the launch video for The FA’s new Respect campaign: ‘We Only Do Positive.’

The piece hit social media on Rainbow Laces Day as part of a campaign conceived by Pitch to promote The FA’s new ‘We Only Do Positive’ handbook.

The initiative aims to improve coaching quality and on-pitch behaviour in youth football.

Research from The FA has shown that 90% of young players perform better with positive encouragement.