To mark the 10th year of its partnership with men’s health charity Movember, Gillette has teamed up with football icon and Gillette ambassador Ian Wright, alongside YouTube stars Chunkz and Harry Pinero, to launch #WrightysMoChallenge which sets out to raise funds and awareness for Movember.
Movember is a men’s health charity focusing on mental health, suicide prevention, prostate cancer, and testicular cancer. Every November, the charity encourages people to sign up and take part in Movember by growing a moustache, hosting an event, or taking on an epic challenge.
In partnership with YouTube channel UMM, Ian Wright will lay down the gauntlet for Chunkz and Harry Pinero to shave down and grow a Movember moustache, whilst of course raising important funds. The duo will compete to see who can grow the best moustache, encouraging others to get involved or donate.
The campaign will feature a three-part video series on the UMM YouTube channel that will see Ian coach Chunkz and Harry through a hilarious five-a-side football match, as well as sitting down for insightful interviews about football, fun anecdotes, and facial hair.