04 Apr 2022

By: Sport Industry Group

Gillette Labs has partnered with YouTube channel UMM to create a three-part content series featuring some of the UK’s biggest names in sport and social media.

The first film, entitled 24 Hour Assistant, sees social influencer Chunkz team up with Arsenal legend Ian Wright. There to take Chunkz’ game to the next level, from starting his day the right way with an effortless shave, to a nutritious breakfast and upgrading his style, Ian helps Chunkz kick-start his day in the most effortless way.

Chunkz then takes part in a football-finishing masterclass with Arsenal star Emile Smith-Rowe and YouTuber ChrisMD.

Callum Wood, Brand Director at Gillette, said, “Our latest drop from Gillette Labs makes guys days and grooming routines more effortless. As Wrighty himself says, there’s no better way to start your day than with an effortless shave, so this series has been designed to show how that easy start can perfectly set you up to be in your flow for the rest of the day. It’s been brilliant to pair Ian with Chunkz for the challenge, with of course some help from stellar football talent in Emile Smith Rowe and ChrisMD. It’s a must watch series for an unmissable launch.”

This follows the brand’s national TV campaign with Raheem Sterling, a Gillette Labs takeover of the iconic Gillette Soccer Saturday, as well as takeovers of the iconic Piccadilly Lights and Waterloo station in central London.