Guinness has launched a new spot for its Made of More campaign, telling the story of a pioneering women’s rugby team in Japan.
Ahead of the World Cup next month to be held in the country, Guinness - which is not an official sponsor of the tournament, but who are active sponsors in the wider rugby space - have created a short documentary featuring former players from Liberty Fields RFC, a rugby team set up in 1988 after the Japanese Rugby Football Union refused to let women play under their jurisdiction.
Instead, a group of Japanese women set up their own team and competed in the first ever Women’s Rugby World Cup, held in Wales in 1991. Despite having no prior international experience, the team travelled and took part, eventually losing both of their pool games, exiting the competition without scoring a point.
The spot was launched at an event in London featuring former England men's rugby player Will Greenwood, former women's international Heather Fisher, former England netball captain Ama Agbeze and GB women's field hockey captain Alex Danson.