Guinness: The Purse

01 Feb 2019

By: Sport Industry Group

New Six Nations title sponsor Guinness has released a short film, ‘The Purse,’ portraying the real-life story of two brothers and their journey to watch the championship, which will air for the first time in the UK and Ireland during the first weekend of matches in the 2019 season.

The new release is the first Guinness rugby ad since 2015, celebrating the brand's first year of sponsorship of the Guinness Six Nations Championship.