Guinness - Sisters

05 Mar 2019

By: Sport Industry Group

Guinness has unveiled a new TV ad promoting its partnership with the Women's Six Nations - the latest film in the brand's 'Made of More' series.

‘Sisters’ tells the real-life story of two rugby players and sisters, Harriet and Bridget Millar-Mills who, having learnt to play rugby together in their childhood years, succeeded in playing for opposing England and Scotland national teams, going head-to-head in the 2013 Women’s Six Nations championship.

The 30” spot was created by agency Abbott Mead Vickers BBDO and supports Guinness' role as a champion of women's rugby.  

As part of its Women's Six Nations partnership, Guinness has sought to raise the profile of the 2019 tournament, improving the player and fan experience on game days alongside running the official Women’s Six Nations Pitchside Pundit at a number of games.