Head & Shoulders '3 Lines' England Women’s World Cup hair styles

22 May 2019

By: Sport Industry Group

As part of their ongoing partnership with England’s men’s and women’s football teams, Head & Shoulders has revealed a series of bespoke hair styles for fans to adopt, so they can show their support for the women’s team as they prepare to compete in the FIFA Women’s World Cup this summer.

Head & Shoulders has engaged TV personality Claudia Winkleman, an ambassador for the brand, to be part of the ‘3 Lines’ campaign.

The Football Association signed a two-year partnership with the P&G shampoo brand in September 2018. Under the deal, Head and Shoulders serves as the official haircare partner of the England men’s and women’s teams.