Head & Shoulders: #JustWatchMe

04 Feb 2019

By: Sport Industry Group

Head & Shoulders has unveiled its first unisex media campaign involving players from both England’s Men’s and Women’s football teams, the first project since becoming The FA’s first Official Hair Care Partner.

The 360 degree #JustWatchMe campaign, which includes TVCs as well as digital and social content, helps promote the shampoo brand’s new DERMA&PURE range of products and features both Lions and Lionesses in the form of Kyle Walker, Kieran Trippier, Steph Houghton and Jordan Nobbs.

Here, the players take to the pitch to mentor the stars of tomorrow and inspire confidence in the next generation.