Heineken 0.0 launches Pit Wall Bar fan experience

29 Apr 2021

By: Sport Industry Group

Formula 1 Official Partner Heineken has launched a new ‘watch from home’ experience for fans, the Pit Wall Bar.

The activation imitates the Red Bull Racing Honda pit wall, but also comes complete with its own fully functioning Heineken 0.0 bar - with glassware and coasters built in.

Featuring multiple screens, allowing fans to watch every angle of the action or race telemetry, the bar has Heineken 0.0 on tap, rand racing team headphones , and will see competitions held throughout the season to see fans get a pit wall delivered to their home ahead of race weekends during the 2021 season.