Hotels.Com partners with JOE Media for UEFA Champions League series

07 Apr 2021

By: Sport Industry Group

Hotels.com and JOE Media have launched a new content series in a bid to inspire football fans to start planning their next trip away.

Through a series of celebrity-fronted travel shows entitled Dream Island, launched to coincide with the UEFA Champions League quarter final stage, the series will showcase Hotels.com’s role as the competition’s Official Travel Sponsor and will see presenter Yung Filly chat to UEFA legends about their fantasy trips. 

The series will see stars such as Ashley Cole, Gary Neville and Gaizka Mendieta discuss their dream holidays as well as answering fan questions.

The brand says the series is designed to drive awareness among millennial football fans, and is one part of its Away Goals creative platform, which aims to inspire audiences to start planning their next trip once travel restrictions are lifted, and will see its creative used across the brand’s breadth of Hotels.com’s football sponsorships, which includes Tottenham Hotspur and Ligue 1 side Olympique de Marseille as well as the Champions League.