The Hundred launches online store with New Era collection

31 Mar 2021

By: Sport Industry Group

The Hundred is gearing up to its inaugural season, which is set to take place this summer, with the launch of a new online store.

The store will debut with a collection of caps designed by global headwear brand and The Hundred Official Partner, New Era, and will feature the eight city-based teams taking part in the competition. 

Laurence Joslin, Brand Director EMEA, New Era, said: “With the sports fan in mind, we have created a unique collection of caps inspired by the essence and personality of the teams participating in The Hundred. We want to excite the fans and give them the opportunity to champion their team through headwear.”

The Hundred joins the likes of the NBA, NFL and MLB, in its association with New Era, and the collaboration will kick off with the launch of the headwear giant’s famous style, the 9FIFTY Stretch Snapback, which has been adapted for each of The Hundred teams.