Hyundai celebrates Chelsea fan who went the ‘Extra Mile’

21 Nov 2018

By: Sport Industry Group

To launch its new ‘Extra Mile’ competition rewarding Chelsea FC superfans, club partner Hyundai has released a new video telling the story of Blues fan Jake Cohen, who once flew 12,000 miles in one week to support the Blues.

The monthly giveaway is part of Hyundai’s ‘For the Fans’ campaign, which it is activating across its four pan-European partner clubs. At the end of the season, one winner will be chosen for a grand prize to travel across Europe to watch each of the clubs – Chelsea, AS Roma, Atletico Madrid and Hertha Berlin – in action.