Ian Wright stars as 'Master of Speedfulness' in new adidas campaign

26 Aug 2021

By: Sport Industry Group

Adidas has enlisted Ian Wright to star in a new film, in which the Arsenal and England legend imparts his wisdom on how to achieve ‘speedfulness’.

Wright stars as an original ‘Master of Speedfulness’, advising musician and comedian Specs Gonzalez on how to achieve the ‘unique flow state of mind and body’.

Once Specs puts on adidas’s X Speedflow boots, he enters the realm of Speedfulness... before being brought back to earth by West Ham midfielder Tomas Soucek and Aston Villa forward Alisha Lehmann.

The M&C Saatchi Sport & Entertainment created campaign will feature across digital and social and was created by directed by Josh Cohen, and produced by OB Management.