ICC spot says cricket is nothing without diversity

08 Jun 2020

By: Sport Industry Group

The ICC has celebrated the diversity of cricket through a new spot showing the final ball of England’s triumph at the 2019 ICC Cricket World Cup final.

With the message ‘without diversity, you don’t get the full picture’, the video looks at the final moments of the match evoking the emotion of the crowd as well as the players, showing the range of emotions and reactions on display.

The spot ends with the governing body reaffirming its commitment to stand against racism.