13 May 2022

By: Sport Industry Group

The Barclays FA Women's Super League (BFAWSL) won the Original Standalone Content Award in association with Shutterstock for 'It's All Kicking Off', the film produced to mark the launch of the 2021/22 season.

Launched by BFAWSL in collaboration with London-based sports marketing agency Dark Horses, production company Great Guns and director Cassandra Brooksbank, the film was credited with representing a turning point in the marketing of women's sport, repositioning women's football from being seen as a good cause to support - to pure sporting entertainment that can't be missed.

The film, which sat at the centre of the BFAWSL's 'Unstoppable' campaign, features the league’s biggest stars from all twelve clubs showing up for a photo shoot before launching into a chaotic game of football and wrecking the studio itself.

Despite being logistically challenging due to the ever-changing Covid protocols that all twelve clubs had to adhere to, in the judge's eyes, the film successfully delivered on its aim of focusing on the entertainment value of the league, as well as showcasing its players in their roles as some of the country’s most elite professional athletes.

See the video here.